Vintage GI Joe





In more than a half-dozen incarnations across four decades, G.I. Joe has become the single greatest brand in the history of boys toys. Inspiring the term “action figure,” G.I. Joe ushered in a new play pattern that forever changed the scope of the toy world.
 

Hasbro has kept G.I. Joe on the market nearly continuously since 1964, with the exception of a few years between the death of the classic “vintage” Joe in 1976 and the introduction of the new “Real American Hero” in 1982.

 

Created in 1963, G.I. Joe was inspired in part by a TV show called “The Lieutenant.” A licensing agent named Stan Weston brought the concept to Don Levine at Hasbro, with the idea of creating a poseable soldier for boys. Levine and his team of designers ran with the idea, and the rest is history.

 

Listed below is a large selection of GI Joe figures and accessories for sale.

 

 



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